NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms

NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms

A marketing campaign that encourages cannabis as being a medication has drawn a barrage of complaints and criticisms from people. Some have actually also filed formal complaints aided by the Advertising guidelines Authority (ASA).

Helius Therapeutics place up billboard adverts that say “Cannabis is medication” after medical cannabis ended up being legalized in the united kingdom the other day. The certified medical cannabis business established its advertising as an element of its want to “rebrand” cannabis.

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Nevertheless, it appears like a complete great deal of men and women aren’t pleased about this.

Why the complaints?

Relating to Hilary Souter associated with ASA, thus far, three individuals had alreadylogged formal complaints regarding the billboards. Continue reading “NZ startup’s “Cannabis is medicine” advertisement campaign draws criticisms”